Blogs

50 mn households already on Connected TV (CTV) & the next wave is coming fast: Russhabh Thakkar, Frodoh
50 mn households already on Connected TV (CTV) & the next wave is coming fast: Russhabh Thakkar, Frodoh
50 mn households already on Connected TV (CTV) & the next wave is coming fast: Russhabh Thakkar, Frodoh As Connected...
As Cord-Shaving Rises & FAST Channels Grow, Advertisers Need To Grasp Why Connected TV (CTV) Is Becoming The Next Major Platform: Russhabh R Thakkar
As Cord-Shaving Rises & FAST Channels Grow, Advertisers Need To Grasp Why Connected TV (CTV) Is Becoming The Next Major Platform: Russhabh R Thakkar
India’s connected TV (CTV) advertising landscape is experiencing significant growth, with the number of active devices expected to reach 42...
Beyond Impressions How Connected TV (CTV) + Data Partnerships Are Reshaping Brand Strategy
Beyond Impressions How Connected TV (CTV) + Data Partnerships Are Reshaping Brand Strategy
In this authored piece, Russhabh R Thakkar, Founder and CEO of Frodoh, unpacked how Connected TV (CTV) is moving beyond...
Connected TV is now the champion product for everyone
Connected TV is now the champion product for everyone
In case you were wondering like we were, Frodoh World’s name is a Lord of The Rings reference. Founder and...
Connected TV (CTV) takes centre stage as it reshapes India’s advertising landscape
Connected TV (CTV) takes centre stage as it reshapes India’s advertising landscape
Connected TVs offer advertisers a unique platform to deliver targeted ad solutions tailored to specific audience preferences and demographics. By...
Exclusive – The Connected TV (CTV) Series | Russhabh R Thakkar of Frodoh World: CTV will be indispensable in the political campaigns media mix
Exclusive – The Connected TV (CTV) Series | Russhabh R Thakkar of Frodoh World: CTV will be indispensable in the political campaigns media mix
For part three of our exclusive Connected TV (CTV) series, we reached out to Russhabh R Thakkar, Founder and CEO of Frodoh...
Former Wunderman Thompson CEO Shamsuddin Jasani joins Frodoh World as strategic advisor
Former Wunderman Thompson CEO Shamsuddin Jasani joins Frodoh World as strategic advisor
He will play a pivotal role in the launch of Frodoh World’s Digital Retail Media platform. Frodoh World, an AdTech...
Frodoh measures audience engagement by evaluating the campaign’s message impact, not just views: Russhabh R Thakkar
Frodoh measures audience engagement by evaluating the campaign’s message impact, not just views: Russhabh R Thakkar
Frodoh measures audience engagement by evaluating the campaign’s message impact, not just views: Russhabh R Thakkar Frodoh World is an...
Frodoh partners with Jeep for maiden CTV campaign
Frodoh partners with Jeep for maiden CTV campaign
Frodoh recently partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with a staggering 97% video...
Google Ads Price Hike: What it means for advertisers
Google Ads Price Hike: What it means for advertisers
Mumbai: Google Ads is set to become costlier as the tech giant announces price hikes across its advertising platform. This move...
In conversation with Russhabh R Thakkar, Founder and CEO, Frodoh World 
In conversation with Russhabh R Thakkar, Founder and CEO, Frodoh World 
As we embrace the digital era, there has been a significant surge in content consumption, giving rise to unprecedented levels....
Interactive CTV Advertising in India: Reality, challenges & future potential
Interactive CTV Advertising in India: Reality, challenges & future potential
The Current State of Interactive CTV in India Connected TV (CTV) has emerged as a significant platform in India’s evolving...
Lenskart partners with Frodoh World for target-oriented CTV campaign
Lenskart partners with Frodoh World for target-oriented CTV campaign
Frodoh World aimed to spread brand awareness and reach for Lenskart in CTV household audiences CTV tech company, Frodoh World...
Nowadays every advertiser wants to be a part of CTV: Russhabh R Thakkar, Frodoh World
Nowadays every advertiser wants to be a part of CTV: Russhabh R Thakkar, Frodoh World
The growth of Connected TV (CTV) in India has seen significant milestones, driven by a confluence of factors that cater...
Russhabh R Thakkar on navigating ad safety and quality in programmatic CTV
Russhabh R Thakkar on navigating ad safety and quality in programmatic CTV
As programmatic CTV continues to grow, ensuring ad safety and quality remains a critical challenge. Unlike linear TV, where ads...
Shamsuddin Jasani onboarded as strategic advisor at Frodoh World
Shamsuddin Jasani onboarded as strategic advisor at Frodoh World
Jasani last served as chief executive officer at Wunderman Thompson South Asia. He launched Isobar in India in August 2008...
Think brand, not conversions, when advertising on CTV: Frodoh founder
Think brand, not conversions, when advertising on CTV: Frodoh founder
CTV’s nature is primarily a leisure activity centred around content consumption. The act of shopping or purchasing is not naturally...