Smarter Targeting with
Multi-Source Data
Frodoh uses three data strategies to reach your audience
(Frodoh Proprietary)
Discover custom audiences through Frodoh's unique taxonomy, including:
- Emotional Audiences
High emotional response to ads - Intender Audiences
Likely purchasers or light buyers - Affinity Audiences
Brand-specific interest segments
Segmented by: Emotional, Personality, Cultural, and Motivational traits.
Bring your own data from CRM, DSP, or DMP and we'll model audiences tailored to your campaign goals using your in-house insights.
Access DMP-powered segments (demographic, behavioral, intent, location, weather) and enrich targeting with real-time contextual relevance via Grapeshot.
FrodohEQ Lift quantifies the true post-viewing impact of your campaign by comparing exposed and control groups in a controlled environment. Using our proprietary benchmarking framework, we accurately assess how your ad influences consumer perception and intent.
Advantages
Measure how memorable your video is and how well your brand stays top-of-mind after viewing.
Understand shifts in perception and how your campaign influences overall brand sentiment.
Place your ads in contextually rich, binge-worthy environments that drive engagement and viewer retention.
Gauge how effective your campaign is at motivating consumers to consider or commit to purchase.
See how audiences associate your brand with specific values, and how that perception shapes trust.
Find out if your content drives word-of-mouth, shares, or viral potential after it's been viewed.